Joint venture partners may also be guest speakers at your event. Typically, they will collect a percentage of sales made through the event – or even for the event if there is a fee for participation. They also generally have an opportunity to promote their own product during the event as well.
Joint venture partners are also good ways to get special bonuses or special prices for your participants. When JV partners have a stake in the profit of the event, they will often 'donate' one or more of their related products as bonuses, or offer to give participants a special price on related products.
You can easily locate joint venture partners with the help of a broker, who will expect a fee for their service. However, some brokers ask for a percentage of the proceeds of the joint venture arrangement in lieu of fees. You can also approach potential joint venture partners yourself, without the help of a broker.
If you are approaching a potential joint venture partner, try to get a mutual friend or contact to introduce you. Whether you are able to do this or not, you must present a joint venture proposal that not only